What you’ll learn
- Why AI search is harder to measure than the channels you already fund, and why low attribution doesn’t mean low impact
- How a standardized exposure metric for AI search could work, from topic mapping to prompt volume and impressions
- Why a recommendation counts for more than a mention
- The three things AI search measurement needs and why no single company holds all three
- How AI search exposure can go into the models you already use, like marketing mix models next to TV, paid search and social
Who should attend
- CMOs, VPs of Marketing, and growth and SEO leaders who own AI search budget
Speakers
- Matt Hammel, Co-founder & COO at AirOps
- Pranav Piyush, CEO at Paramark
- Hitesh Wadhwani, co-founder of Google Meridian